Thanks to advancements in the technology sector, consumer expectations from brands have sky-rocketed. Now, everyone wants faster services with more options. A new addition to the expectations is the personalization factor.
All these expectations have implications for web design, too. A simple and essential website will no longer cut in. For your eCommerce website to generate sales, it should offer a fast loading speed and quick online support. WooCommerce web design services can help you get the web design that speaks to your customers.
Your website must also integrate personalization through product recommendations or offers based on purchasing patterns.
Customer engagement is at the core of the website design, and this is what we’ll explore in this blog. There has been a massive shift from the conventional paradigms to interactive models. Though minimalism can still be your website’s core, customer experience is all that matters.
Popular Website Trends for eCommerce Business
Let’s look at a few website trends that have gained popularity in recent years.
Micro Animations and Interactions
Animations are a big hit this year. You can include animation in your website design in several ways. They can be incorporated into product displays and navigations. It doesn’t have to be big. Small navigations can have a significant impact on your web design. A simple hover effect can deliver an immersive experience to the customers.
Animation can make your overall experience more entertaining, memorable, and interactive. It offers a personal touch that takes time to get when running an online store.
Minimalist Design
Keeping your website design clean is one of the best ways to create an effective eCommerce website. Clear layouts can make it simple for visitors to navigate your page easily. A minimalistic design will also help your page load faster, enhancing the user experience and conversion rates.
White space is your biggest ally. Monochromatic or white backgrounds work the best. Avoid adding too many elements like shadows and colors to clutter your site.
Large Fonts
Bigger is better! Chunky and oversized fonts are in trend. Whether you like thick typefaces with sharp lines or smooth edges with rounded typefaces, they all work. These small things can make significant differences to your site. It will also help you grab attention, highlight a message, or create an inviting tone without much clutter.
Add warm colors with bold fonts to make your website pleasing. Big fonts go well with yellow, orange, or pink. Keep your branding in mind before making any decisions.
Asymmetrical Layouts
If you wish to be adventurous with your website design, use asymmetrical layouts. These are the most popular fashion and lifestyle brands. Using this unconventional layout can give your website a modern and dynamic look. The trick is to make your website look messy but organized.
It must create a perfect balance between colors, textures, or objects for a more defined look.
Central Navigation
The navigation menus are no longer restricted to the header and footer of the website. More and more websites are making it a common practice to place the navigation menu in the center of the homepage.
The central navigation is popular as it is more thumb-friendly. It makes it easier for users to locate it. Remember, most mobile users use their thumbs to scroll. Therefore, it becomes easier for them to navigate the site easily.
Sophisticated Chatbots
User experience is only sometimes dependent on the aesthetical elements. Sometimes, the technical side of things can also enhance the web design. Artificial intelligence is in trend, and it’s no wonder it plays a massive role in creating an impactful layout. Yes, we are talking about chatbots.
AI chatbots can help you track visitor data, patterns, and information to create a personalized shopping experience for them. AI tech is changing every day. Stay up-to-date with the latest technology if you want to adopt AI into your business.
Dark Mode
Besides central navigation, there’s another way to appeal to the users. The Dark Mode! It is one of the top trends and is now a preferred choice for most site owners. Dark mode helps the users switch to night mode with a single click. The night mode enables the entire screen to go dark. This option is excellent if you have a light-colored website.
Dark mode is not only kinder to your eyes but also to your battery life. However, when you go for this setting, ensure it can be integrated with your design. It must not be so that some aspects of your site are not visible if you implement this feature.
Better Filters
Filters play a significant role in an eCommerce website design. With proper filters, your visitors will find it challenging to find products. Filters will eventually hurt your conversion rates. You can also choose different options from the conventional drop-down menus. Go for a slider menu.
Depending on your products, you can personalize your filters. As an eCommerce site, you can have fun and play around with your features to stand out in the competition.
Storytelling
Most online businesses use storytelling in their marketing campaigns. What if you can do the same with your web design? The concept of storytelling fits well with beauty and lifestyle brands. You can use an interactive video on your website to introduce the story element on your site. The hero section of your site is the first interaction a visitor has with you. Why not make it memorable with an interactive video rather than plain text?
Just don’t overdo it. Aim to create a balance between the videos, images, and texts for a seamless layout.
Accessibility
The online marketplaces have only realized the importance of mobile users. The tide is turning towards making design responsive sites for mobile devices. Apart from this, many brands are also focusing on people with disabilities. They are trying to make their design more inclusive to better interaction.
Remember, it is the social responsibility of the site owners to be mindful of the needs of society and foster inclusivity. Several brands have incorporated changes to their site designs, like alt text to images, closed captions to videos, descriptive URLs, strong color contrast, avoiding small fonts, etc.
Conclusion
Trends keep on changing, and so do brands. Keep up with the directions to ensure your business stays relevant with the help of WooCommerce web design services. You don’t have to incorporate everything. Just go with what suits your business best. Your business design must be dynamic to adjust to changing trends. Just like you vary images or add blogs to your site, you must also include web redesign in your plans.
